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The Advertising Concept Book

By: Pete Barry (Author)

12 in stock

Ksh 4,500.00

Format: Hardback or Cased Book

ISBN-13: 9780500518984

Publisher: Thames & Hudson Ltd

Publication Date: Aug 11th, 2016

Weight: 1346 grams

Dimension: 21.00 x 24.80 x 3.80 cms

Category: Advertising

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Get The Advertising Concept Book by Pete Barry at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Thames & Hudson Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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