The Advertising Effect: How to Change Behaviour
by
Adam Ferrier
Book Details
Format
Paperback / Softback
ISBN-10
0195593928
ISBN-13
9780195593921
Publisher
Oxford University Press Australia
Imprint
OUP Australia and New Zealand
Country of Manufacture
AU
Country of Publication
GB
Publication Date
May 28th, 2014
Print length
240 Pages
Weight
382 grams
Dimensions
15.40 x 22.70 x 1.80 cms
Product Classification:
Advertising
Ksh 5,200.00
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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.
Get The Advertising Effect: How to Change Behaviour by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Australia and it has pages.
