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The Advertising Handbook

By: UK) Brierley Sean (University of East London (Author)

Publisher Out of Stock

Ksh 20,650.00

Format: Hardback or Cased Book

ISBN-13: 9780415243919

Publisher: Taylor & Francis Ltd

Publication Date: Nov 22nd, 2001

Dimension: 23.40 x 15.60 x 65.80 cms

Category: Reference works

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The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

Get The Advertising Handbook by Sean (University of East London, UK) Brierley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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