The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand

Name: The Advertising Solution
Brand: Entrepreneur Press
SKU: 9781599185965
Price: 2700 KES
Availability: OutOfStock
ISBN: 9781599185965

by Craig Simpson

Book Details

Format Paperback / softback

ISBN-10 1599185962

ISBN-13 9781599185965

Publisher Entrepreneur Press

Imprint Entrepreneur Press

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 27th, 2016

Print length 214 Pages

Weight 362 grams

Dimensions 15.40 x 22.90 x 1.90 cms

Product Classification: Business communication & presentation Business communication, etiquette and presentation Advertising Advice on careers & achieving success Advice on careers and achieving success

KSh 2,700.00

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"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world''s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

Get The Advertising Solution by Craig Simpson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has 214 pages.