The Advertising Solution : Influence Prospects, Multiply Sales, and Promote Your Brand
Book Details
Format
Paperback / Softback
ISBN-10
1599185962
ISBN-13
9781599185965
Publisher
Entrepreneur Press
Imprint
Entrepreneur Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 27th, 2016
Print length
192 Pages
Weight
362 grams
Dimensions
15.40 x 22.90 x 1.90 cms
Product Classification:
Business communication & presentationAdvertisingAdvice on careers & achieving success
Ksh 2,700.00
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"Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Get The Advertising Solution by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has pages.
