The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Book Details
Format
Paperback / Softback
ISBN-10
0470051248
ISBN-13
9780470051245
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 2nd, 2007
Print length
368 Pages
Weight
668 grams
Dimensions
23.20 x 19.30 x 1.90 cms
Product Classification:
Advertising
Ksh 3,800.00
Werezi Extended Catalogue
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The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
Get The Adweek Copywriting Handbook by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
