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The Americanisation of European Business

By: Canada) Kipping York University Matthias (Schulich School of Business (Author) , Ove Bjarnar (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415171915

Publisher: Taylor & Francis Ltd

Publication Date: May 7th, 1998

Dimension: 23.40 x 15.60 x 59.00 cms

Category: Production & quality control management

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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

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