The Anonymous Elect : Market Research Through Online Access Panels

Name: The Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642067068
Price: 8100 KES
Availability: OutOfStock
ISBN: 9783642067068

Softcover reprint of hardcover 1st ed. 2006

by Andrei Postoaca

Book Details

Format Paperback / softback

ISBN-10 3642067069

ISBN-13 9783642067068

Edition Softcover reprint of hardcover 1st ed. 2006

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture DE

Country of Publication GB

Publication Date Feb 12th, 2010

Print length 157 Pages

Product Classification: Sociology Business mathematics & systems Business mathematics and systems Sales & marketing Sales and marketing Business applications

KSh 8,100.00

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By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

To Panel or Not to Panel - What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

Get The Anonymous Elect by Andrei Postoaca at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has 157 pages.