The Anonymous Elect : Market Research Through Online Access Panels
Softcover reprint of hardcover 1st ed. 2006
Book Details
Format
Paperback / Softback
ISBN-10
3642067069
ISBN-13
9783642067068
Edition
Softcover reprint of hardcover 1st ed. 2006
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Feb 12th, 2010
Print length
157 Pages
Ksh 8,100.00
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By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
To Panel or Not to Panel - What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.
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