Werezi Books
Cart 0
The Anonymous Elect
Click to zoom

Share this book

The Anonymous Elect : Market Research Through Online Access Panels

Softcover reprint of hardcover 1st ed. 2006

by Andrei Postoaca

Book Details

Format Paperback / Softback
ISBN-10 3642067069
ISBN-13 9783642067068
Edition Softcover reprint of hardcover 1st ed. 2006
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture DE
Country of Publication GB
Publication Date Feb 12th, 2010
Print length 157 Pages
Product Classification: Society & social sciences Sociology Business mathematics & systems Sales & marketing Business applications
Werezi Extended Catalogue Delivery in 28 days

Delivery Location

Delivery fee: Select location

Delivery in 28 days

Secure
Quality
Fast
By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Get The Anonymous Elect by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages.

Mind, Body, & Spirit

The Mamba Mentality

The Mamba Mentality

Price

Ksh 8,100.00

Shopping Cart

Africa largest book store

Sub Total:
Ebooks

Digital Library
Coming Soon

Our digital collection is currently being curated to ensure the best possible reading experience on Werezi. We'll be launching our Ebooks platform shortly.