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The Application of Fuzzy Logic for Managerial Decision Making Processes
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The Application of Fuzzy Logic for Managerial Decision Making Processes : Latest Research and Case Studies

Softcover reprint of the original 1st ed. 2017

Book Details

Format Paperback / Softback
ISBN-10 331985304X
ISBN-13 9783319853048
Edition Softcover reprint of the original 1st ed. 2017
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date May 9th, 2018
Print length 103 Pages
Ksh 8,100.00
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This book addresses the latest research and applications of fuzzy management methods for business decisions. how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information;
This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

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