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The Art and Craft of Feature Writing : Based on The Wall Street Journal Guide

By: (Author) William E. Blundell

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Ksh 3,250.00

Format: Paperback / Softback

ISBN-10: 0452261589

ISBN-13: 9780452261587

Publisher: Penguin Random House Australia

Imprint: Signet

Country of Manufacture: US

Country of Publication: GB

Publication Date: Nov 29th, 1988

Print length: 272 Pages

Weight: 230 grams

Dimensions (height x width x thickness): 13.50 x 20.10 x 2.10 cms

Product Classification: Literary studies: general

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Storytelling—how to catch and hold a reader’s interest through artful narration of factual material
 
William E. Blundell, one of the best writers on one of America''s best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
 
·         How and where to get ideas
·         What readers like and don’t like
·         Adding energy and interest to tired topics
·         Getting from first ideas to finish article
·         The rules of organization
·         How—and whom—to quote and paraphrase
·         Wordcraft, leads, and narrative flow
·         Self-editing and notes on style
 
… plus many sample feature articles.

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