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The Art Firm

By: Pierre Guillet de Monthoux (Author)

2 in stock

Ksh 15,100.00

Format: Hardback or Cased Book

ISBN-13: 9780804748131

Publisher: Stanford University Press

Publication Date: Jan 13th, 2004

Weight: 722 grams

Dimension: 23.40 x 16.20 x 2.90 cms

Category: THE ARTS: GENERAL ISSUES

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This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

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