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The Art of Asking Questions

By: Stanley Le Baron Payne (Author)

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Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9780691615684

Publisher: Princeton University Press

Publication Date: Jul 14th, 2014

Weight: 518 grams

Dimension: 17.70 x 25.40 x 2.20 cms

Category: Social research & statistics

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While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's quest

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