The Art of Communication : Semiotic Foundations and Strategic Applications
Book Details
Format
Hardback or Cased Book
Book Series
ISTE Invoiced
ISBN-10
1836690126
ISBN-13
9781836690122
Publisher
ISTE Ltd
Imprint
ISTE Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 4th, 2025
Print length
352 Pages
Weight
680 grams
Product Classification:
Electronics & communications engineering
Ksh 23,750.00
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The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication. Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives. This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.
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