The Art of Explanation : Making your Ideas, Products, and Services Easier to Understand
by
Lee LeFever
Book Details
Format
Paperback / Softback
ISBN-10
1118374584
ISBN-13
9781118374580
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 20th, 2012
Print length
256 Pages
Weight
468 grams
Dimensions
20.20 x 20.20 x 1.80 cms
Product Classification:
Business & management
Ksh 4,150.00
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.
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