The Art Of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm
Main
by
Tom Kelley
Book Details
Format
Paperback / Softback
ISBN-10
1781256144
ISBN-13
9781781256145
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 17th, 2016
Print length
320 Pages
Weight
222 grams
Dimensions
19.70 x 13.10 x 2.10 cms
Product Classification:
Business innovationManagement & management techniques
Ksh 2,150.00
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An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
There isn''t a business that doesn''t want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
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