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The Art of Insight
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The Art of Insight : How Great Visualization Designers Think

Book Details

Format Paperback / Softback
ISBN-10 111979739X
ISBN-13 9781119797395
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Country of Manufacture US
Country of Publication GB
Publication Date Nov 15th, 2023
Print length 320 Pages
Weight 630 grams
Dimensions 32.10 x 23.60 x 2.30 cms
Product Classification: Business communication & presentation
Ksh 5,600.00
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Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like: How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it. What designers from different countries and cultures, and working in different fields, such as data art, data analytics, or data journalism, have in common, or how they differ from each other. How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style. Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.

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