The Art of Strategy : Sun Tzu, Michael Porter, and Beyond
Book Details
Format
Paperback / Softback
ISBN-10
1108455808
ISBN-13
9781108455800
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 9th, 2018
Print length
332 Pages
Weight
538 grams
Dimensions
22.50 x 16.80 x 1.60 cms
Product Classification:
Business strategy
Ksh 5,450.00
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In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
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