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The Assessment of Industrial Markets
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The Assessment of Industrial Markets

Book Details

Format Paperback / Softback
ISBN-10 1032878584
ISBN-13 9781032878584
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 19th, 2026
Print length 422 Pages
Weight 780 grams
Product Classification: Market research
Ksh 6,800.00
Werezi Extended Catalogue 0 in stock

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First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.


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