The Attention Economy and How Media Works : Simple Truths for Marketers
2020 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
9811515395
ISBN-13
9789811515392
Edition
2020 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Jan 5th, 2020
Print length
152 Pages
Weight
432 grams
Dimensions
22.40 x 16.60 x 1.80 cms
Product Classification:
Media studiesBusiness & managementSales & marketing
Ksh 6,300.00
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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
Get The Attention Economy and How Media Works by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
