The Audience Commodity in a Digital Age : Revisiting a Critical Theory of Commercial Media
New
Book Details
Format
Hardback or Cased Book
Book Series
Digital Formations
ISBN-10
1433123606
ISBN-13
9781433123603
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 31st, 2014
Print length
328 Pages
Weight
600 grams
Dimensions
23.40 x 15.70 x 2.40 cms
Ksh 25,150.00
Manufactured on Demand
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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.
This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.
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