The Audience in Everyday Life : Living in a Media World
Book Details
Format
Paperback / Softback
ISBN-10
0415942586
ISBN-13
9780415942584
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 24th, 2003
Print length
222 Pages
Weight
410 grams
Product Classification:
TelevisionMedia studies
Ksh 8,050.00
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0 in stock
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Quality
Fast
Applying developments in cultural anthropology and folklore to media studies, S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism and runaway media hoaxes.
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
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