The Audience in Everyday Life : Living in a Media World
Book Details
Format
Hardback or Cased Book
ISBN-10
0415942594
ISBN-13
9780415942591
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2003
Print length
222 Pages
Weight
476 grams
Product Classification:
TelevisionMedia studies
Ksh 27,900.00
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0 in stock
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This text argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Get The Audience in Everyday Life by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
