The Balanced Scorecard : Translating Strategy into Action
Book Details
Format
Hardback or Cased Book
ISBN-10
0875846513
ISBN-13
9780875846514
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Sep 1st, 1996
Print length
336 Pages
Weight
666 grams
Dimensions
23.30 x 16.50 x 2.60 cms
Product Classification:
Business strategyBudgeting & financial management
Ksh 5,400.00
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Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
The Balanced Scorecard translates a company''s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
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