Bare Bones Introduction to Integrated Marketing Communication
Book Details
Format
Paperback / Softback
ISBN-10
0742555410
ISBN-13
9780742555419
Publisher
Bloomsbury Publishing Plc
Imprint
Rowman & Littlefield
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 16th, 2008
Print length
312 Pages
Weight
506 grams
Dimensions
23.00 x 15.20 x 2.30 cms
Product Classification:
Media studiesMedia studiesAdvertising
Ksh 9,000.00
Manufactured on Demand
0 in stock
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Quality
Fast
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Get Bare Bones Introduction to Integrated Marketing Communication by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing Plc and it has pages.
