The Battle To Do Good : Inside McDonald’s Sustainability Journey
by
Bob Langert
Book Details
Format
Hardback or Cased Book
ISBN-10
1787568164
ISBN-13
9781787568167
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 19th, 2019
Print length
280 Pages
Weight
522 grams
Dimensions
16.10 x 23.50 x 2.30 cms
Product Classification:
Business strategyBusiness ethics & social responsibilityOwnership & organization of enterprises
Ksh 3,400.00
Werezi Extended Catalogue
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In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
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