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The Big End of Town
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The Big End of Town : Big Business and Corporate Leadership in Twentieth-Century Australia

Book Details

Format Hardback or Cased Book
ISBN-10 0521833116
ISBN-13 9780521833110
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 3rd, 2004
Print length 320 Pages
Weight 606 grams
Dimensions 23.90 x 16.10 x 2.30 cms
Ksh 15,500.00
Manufactured on Demand 0 in stock

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The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia and traces the evolution of large business enterprises in Australia. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy.
Never before had a book been published which provides such a comprehensive study of Australian corporate leadership over the past 100 years. Written by a team of economic historians The Big End of Town, first published in 2004, is a proper business history of twentieth-century Australia. This book traces the evolution of large business enterprises in Australia, from the giants of the nineteenth century - such as Dalgety's, CSR and BHP - to the contemporary leaders in Newscorp and Qantas. It delves into why the market leaders became the major players, examines what was crucial to their success, and their roles in leading the Australian economy. By investigating their evolution this book provides a useful evaluation of the factors that have led to their competitive success and provides an essential guide for all businesses in Australia and beyond.

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