Book Details
Format
Paperback / softback
ISBN-10
0743227905
ISBN-13
9780743227902
Edition
ed
Publisher
Simon & Schuster
Imprint
Simon & Schuster
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 18th, 2002
Print length
112 Pages
Weight
128 grams
KSh 2,350.00
Currently unavailable
0 in stock
Delivery Location
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Secure
Quality
Fast
Synopsis coming soon.......
YOUR WEB SITE IS COSTING YOU MONEY. IT''S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn''t easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he''s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn''t easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he''s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Get The Big Red Fez by Godin at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Simon & Schuster and it has 112 pages.
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