Book Details
Format
Paperback / Softback
ISBN-10
0743227905
ISBN-13
9780743227902
Edition
ed
Publisher
Simon & Schuster
Imprint
Simon & Schuster
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 18th, 2002
Print length
112 Pages
Weight
128 grams
Ksh 2,350.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Synopsis coming soon.......
YOUR WEB SITE IS COSTING YOU MONEY. IT''S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn''t easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he''s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn''t easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he''s at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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