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The Biology of Investing

By: John R. Nofsinger (Author) , Corey A. Shank (Author)

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Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780367444143

Publisher: Taylor & Francis Ltd

Publication Date: Apr 15th, 2020

Dimension: 22.90 x 15.20 x 45.80 cms

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People's financial and economic preferences vary widely due to 'Nurture' variables such as socioeconomic factors, but scientists have been discovering that 'nature' also plays a role. This is the first book to bring together these scientific insights for a holistic view of the role of human biology in financial decision-making.

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