The Black Culture Industry
Book Details
Format
Paperback / Softback
ISBN-10
0415120837
ISBN-13
9780415120838
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 26th, 1997
Print length
212 Pages
Weight
398 grams
Dimensions
17.00 x 24.30 x 1.50 cms
Product Classification:
Cultural studiesBlack & Asian studies
Ksh 10,450.00
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Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as Prince, Cashmore explores how black culture has been converted into a commodity, usually in the interests of white owned corporations.
Cashmore''s controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified ''black culture'' may actually be counter-productive in the struggle for racial justice.
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