The Blue-Collar Executive : 12 Biblical Principles that Conquered a Billion Dollar Industry and Allow You to Build Your Business in a Secular World

Heather Rosson unveils twelve biblical principles for achieving business success without compromising your values in The Blue-Collar Executive. Building a successful business doesn’t have to be difficult, especially for people of faith. Using twelve simple yet powerful principles straight out of scripture, anyone can build a successful business without abandoning their faith. However, starting and growing a business comes with significant challenges, such as getting customers, identifying your market, differentiating yourself, promoting your products and services, and effectively leading and managing team members and employees. These challenges often push business owners outside of their comfort zones. These hurdles are even greater for entrepreneurs striving to create a business that aligns with their spiritual convictions. In The Blue-Collar Executive, Heather Rosson shares twelve straightforward biblical principles that guided her father in conquering a billion-dollar industry without violating biblical values. These principles have also supported her across multiple entrepreneurial ventures and enabled her to positively impact thousands of Christian entrepreneurs through her coaching and her role at the National Association of Christian Women Entrepreneurs.