The Botty Rules : Success Secrets for Business in the 21st Century

With candid honesty, sharing his mistakes as well as the things he got right, Nigel tells the inside story of how he built his Solihull based multi-million pound business empire from scratch in just five years. A story of our times, the tale is interspersed with "Botty Rules"--the simple but powerful lessons he has learned, often painfully, along the way--that provide a blueprint for any aspiring entrepreneur and are a godsend for business owners seeking the route to success in these troubling economic times.

Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn’t quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again.
 The Botty Rules is the story of what happened next. How, after several false-starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale  is a roller-coaster ride of what it takes to achieve real entrepreneurial success in 21st century Britain. The story is peppered with ‘Botty Rules’ -- the simple but powerful lessons that Nigel has learned along the way, sometimes painfully, but which collectively are a complete blueprint for success for any business owner or entrepreneur who is serious about making it big in the new economy.
 Straight-talking, disarmingly honest, and packed with practical tips and help for any business owner The Botty Rules is probably the most useful--and entertaining--business book of the year…