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The Brains Behind Great Ad Campaigns

By: Margo Berman (Author) , Robyn Blakeman (Author)

2 in stock

Ksh 12,750.00

Format: Paperback or Softback

ISBN-13: 9780742555518

Publisher: Rowman & Littlefield

Publication Date: Jul 16th, 2009

Weight: 364 grams

Dimension: 15.00 x 22.80 x 1.80 cms

Category: Advertising

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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