The Brand Book : An insider’s guide to brand building for businesses and organizations
Book Details
Format
Paperback / Softback
ISBN-10
1529420172
ISBN-13
9781529420173
Publisher
Quercus Publishing
Imprint
Laurence King Publishing
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Oct 6th, 2022
Print length
232 Pages
Weight
502 grams
Dimensions
14.50 x 19.90 x 2.30 cms
Product Classification:
Business strategyAdvertising
Ksh 3,600.00
Werezi Extended Catalogue
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A no-nonsense guide to the fundamentals of brands and branding
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
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