The Brand Book : An insider’s guide to brand building for businesses and organizations

Name: The Brand Book
Brand: Quercus Publishing
SKU: 9781529420173
Price: 3600 KES
Availability: InStock
ISBN: 9781529420173

by Daryl Fielding

Book Details

Format Paperback / softback

ISBN-10 1529420172

ISBN-13 9781529420173

Publisher Quercus Publishing

Imprint Laurence King Publishing

Country of Manufacture CN

Country of Publication GB

Publication Date Oct 6th, 2022

Print length 232 Pages

Weight 502 grams

Dimensions 14.50 x 19.90 x 2.30 cms

Product Classification: Business strategy Advertising

KSh 3,600.00

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A no-nonsense guide to the fundamentals of brands and branding

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

Get The Brand Book by Daryl Fielding at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quercus Publishing and it has 232 pages.