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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

Book Details

Format Paperback / Softback
ISBN-10 0071597506
ISBN-13 9780071597500
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Professional
Country of Manufacture US
Country of Publication GB
Publication Date Nov 16th, 2008
Print length 288 Pages
Weight 434 grams
Dimensions 22.90 x 15.30 x 1.70 cms
Product Classification: Small businesses & self-employed
Ksh 4,150.00
Werezi Extended Catalogue 0 in stock

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The international bestseller--now updatedfor an even bigger, brand-savvy market

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan''s business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya''s Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire


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