The Brand Glossary
by
Interbrand
Book Details
Format
Paperback / Softback
ISBN-10
1403998094
ISBN-13
9781403998095
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 19th, 2006
Print length
141 Pages
Product Classification:
Business strategySales & marketingSales and marketing
Ksh 8,100.00
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Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
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