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The Brand Innovation Manifesto

By: John Grant (Author)

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Ksh 5,600.00

Format: Hardback or Cased Book

ISBN-13: 9780470027516

Publisher: John Wiley & Sons Inc

Publication Date: Mar 31st, 2006

Weight: 594 grams

Dimension: 23.50 x 16.10 x 2.30 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Get The Brand Innovation Manifesto by John Grant at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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