The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions
by
John Grant
Book Details
Format
Hardback or Cased Book
ISBN-10
0470027517
ISBN-13
9780470027516
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2006
Print length
328 Pages
Weight
594 grams
Dimensions
23.50 x 16.10 x 2.30 cms
Product Classification:
Business & management
Ksh 5,700.00
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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
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