The Brand Mapping Strategy : Design, Build, and Accelerate Your Brand
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Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.
Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:
- Develop an overall blueprint for their brand using the Brand Mapping Process®
- Determine which online tactics (and in what combination) will work for their brand
- Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
- Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation
- Leverage content effectively and efficiently to build their brand
- Develop a marketing and social media strategy using the right platform
Get The Brand Mapping Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has pages.
