The Branded Mind : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Book Details
Format
Hardback or Cased Book
ISBN-10
074946125X
ISBN-13
9780749461256
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2011
Print length
272 Pages
Weight
568 grams
Dimensions
24.30 x 16.60 x 2.20 cms
Product Classification:
Physiological & neuro-psychology, biopsychologyMarket research
Ksh 5,800.00
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Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
Get The Branded Mind by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
