The Branding of the American Mind : How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters
Book Details
Format
Hardback or Cased Book
Book Series
Critical University Studies
ISBN-10
1421420805
ISBN-13
9781421420806
Publisher
Johns Hopkins University Press
Imprint
Johns Hopkins University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 26th, 2017
Print length
392 Pages
Weight
502 grams
Dimensions
13.80 x 21.20 x 3.00 cms
Product Classification:
Organization & management of educationUniversitiesIntellectual property law
Ksh 4,700.00
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Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
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