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The Branding of the American Mind
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The Branding of the American Mind : How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

Book Details

Format Hardback or Cased Book
ISBN-10 1421420805
ISBN-13 9781421420806
Publisher Johns Hopkins University Press
Imprint Johns Hopkins University Press
Country of Manufacture US
Country of Publication GB
Publication Date Jan 26th, 2017
Print length 392 Pages
Weight 502 grams
Dimensions 13.80 x 21.20 x 3.00 cms
Ksh 4,700.00
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Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

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