The Branding of Tourist Destinations : Theoretical and Empirical Insights
Book Details
Format
Hardback or Cased Book
ISBN-10
1787693740
ISBN-13
9781787693746
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 4th, 2018
Print length
264 Pages
Weight
544 grams
Dimensions
16.00 x 23.70 x 2.20 cms
Product Classification:
Sales & marketingService industriesTourism industry
Ksh 12,950.00
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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
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