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The Brompton : Engineering for Change - Main

By: (Author) Dan Davies , (Author) Will Butler-Adams

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Ksh 4,500.00

Format: Hardback or Cased Book

ISBN-10: 1788168305

ISBN-13: 9781788168304

Edition: Main

Publisher: Profile Books Ltd

Imprint: Profile Books Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 18th, 2022

Print length: 288 Pages

Weight: 586 grams

Dimensions (height x width x thickness): 16.00 x 24.10 x 2.90 cms

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The story of the iconic Brompton bicycle and the company that built it.
A TIMES BEST BUSINESS BOOK OF 2022SHORTLISTED FOR A BUSINESS BOOK AWARD ''A gripping story about a great British brand'' Jeremy VineLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton''s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

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