Book Details
Format
Hardback or Cased Book
ISBN-10
1788168305
ISBN-13
9781788168304
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 18th, 2022
Print length
288 Pages
Weight
586 grams
Dimensions
16.00 x 24.10 x 2.90 cms
Product Classification:
Industrial / commercial art & designManagement: leadership & motivation
Ksh 4,500.00
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The story of the iconic Brompton bicycle and the company that built it.
A TIMES BEST BUSINESS BOOK OF 2022SHORTLISTED FOR A BUSINESS BOOK AWARD ''A gripping story about a great British brand'' Jeremy VineLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton''s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.
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