The Brutal Truth About Asian Branding : And How to Break the Vicious Cycle
Book Details
Format
Hardback or Cased Book
ISBN-10
0470826479
ISBN-13
9780470826478
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Feb 18th, 2011
Print length
250 Pages
Weight
562 grams
Dimensions
23.30 x 15.60 x 3.10 cms
Product Classification:
Sales & marketing
Ksh 6,300.00
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Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
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