The Business Marketing Course : Managing in Complex Networks
Book Details
Format
Paperback / Softback
ISBN-10
0470034505
ISBN-13
9780470034507
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2006
Print length
288 Pages
Weight
570 grams
Dimensions
23.50 x 18.80 x 1.50 cms
Product Classification:
Sales & marketing
Ksh 9,150.00
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Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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