The Business of Choice : How Human Instinct Influences Everyone's Decisions
Book Details
Format
Hardback or Cased Book
ISBN-10
1839820713
ISBN-13
9781839820717
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 28th, 2020
Print length
312 Pages
Weight
602 grams
Dimensions
15.80 x 23.50 x 2.60 cms
Product Classification:
Business innovation
Ksh 6,550.00
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0 in stock
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Quality
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In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
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