The Business of Creativity : Toward an Anthropology of Worth
by
Brian Moeran
Book Details
Format
Hardback or Cased Book
Book Series
Anthropology & Business
ISBN-10
1611329116
ISBN-13
9781611329117
Publisher
Left Coast Press Inc
Imprint
Left Coast Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 15th, 2013
Print length
299 Pages
Weight
544 grams
Ksh 29,700.00
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This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.
How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be creative? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
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