The Business of Culture : Strategic Perspectives on Entertainment and Media
Book Details
Format
Hardback or Cased Book
Book Series
Organization and Management Series
ISBN-10
0805851054
ISBN-13
9780805851052
Publisher
Taylor & Francis Inc
Imprint
Psychology Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 19th, 2005
Print length
344 Pages
Weight
612 grams
Product Classification:
Media, information & communication industries
Ksh 27,900.00
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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely stud
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
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