Book Details
Format
Hardback or Cased Book
ISBN-10
1616899980
ISBN-13
9781616899981
Edition
Second Edition
Publisher
Princeton Architectural Press
Imprint
Princeton Architectural Press
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Jul 22nd, 2021
Print length
224 Pages
Weight
960 grams
Dimensions
21.10 x 26.20 x 2.60 cms
Product Classification:
Graphic design
Ksh 5,400.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in-between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today''s ultracompetitive marketplace.
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