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The Business of Innovation
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The Business of Innovation

Book Details

Format Hardback or Cased Book
ISBN-10 1446210804
ISBN-13 9781446210802
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date May 4th, 2017
Print length 325 Pages
Weight 760 grams
Dimensions 24.70 x 17.60 x 2.60 cms
Product Classification: Business innovationEntrepreneurship
Ksh 32,200.00
Manufactured on Demand 0 in stock

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Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which management decisions are made.

Moving beyond the narrow confines of a "how to" of Innovation management, The Business of Innovation sets out to track, trace and provide testimonies of innovation practice in small to large-scale organisations from countries around world.

Through a combination of contemporary economic and social theory, and an array of practical examples from a wide range of sectors and industries, Jay Mitra offers critical insight into how global innovation works, where it works and most importantly, who makes it work, with an emphasis on innovative women.

Suitable for postgraduate, doctoral and MBA students on business management and innovation courses and practitioners looking for a critical insight into the business of innovation.


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