The Business of Marketing Research
Book Details
Format
Paperback / Softback
ISBN-10
1516542770
ISBN-13
9781516542772
Publisher
Cognella, Inc
Imprint
Cognella, Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 30th, 2020
Print length
330 Pages
Weight
692 grams
Dimensions
20.20 x 25.40 x 2.20 cms
Product Classification:
Sales & marketingMarket research
Ksh 16,550.00
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Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.
Get The Business of Marketing Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cognella, Inc and it has pages.
