The Business of Media : Corporate Media and the Public Interest
2 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1412913152
ISBN-13
9781412913157
Edition
2 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2005
Print length
336 Pages
Weight
470 grams
Dimensions
22.90 x 15.30 x 1.70 cms
Product Classification:
Media studies
Ksh 26,450.00
Manufactured on Demand
0 in stock
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Provides critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This second edition uses two conceptual models to understand the media: the market model and public sphere model.
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Key Features:
Key Features:
- Examines the basic dynamics that underlie the changing media industry and the possible influence these changes are having on society (society′s insatiable quest for profits and democratic society′s need for a media system that serves the public interest)
- Draws from both social and economic theory to create two conceptual frameworks: market model, and public sphere model
- Focus on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
- Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
- Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
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