The Business of Opera
Book Details
Format
Hardback or Cased Book
Book Series
Ashgate Interdisciplinary Studies in Opera
ISBN-10
1472429451
ISBN-13
9781472429452
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2015
Print length
234 Pages
Weight
602 grams
Dimensions
16.60 x 24.20 x 2.10 cms
Product Classification:
OperaManagement & management techniquesMusic industry
Ksh 27,900.00
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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world.
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors'' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
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